Hi,
I’m Ellie — a creative partner for conscious brands. My work spans creative direction, design, and soulful storytelling across the diverse creative scene.
My mission is simple:
to help brands promote their products and services by showcasing them beautifully on a digital canvas people can connect with.
MY SERVICES
Content Creation
Short-form videos and photos crafted for social media tailored for brand storytelling and engagement.
Creative Direction
Concept development, moodboards, styling, set design, and visual identity for shoots or campaigns.
How does it work?
- Discovery & Research (Preparation)
- Ideation, Concepting & Moodboards
- Creative Brief – Strategy & Documentation
- Execution & Production – shooting, rolling, (sometimes) crawling
- Review, Refinement & Final Delivery
- Audit, Optimization & Postal Services Support
Social Media Management
Light content strategy, community communication, captions, brand tone, and consistent content planning.
Post-production & Editing
Photos and video editing – color grading, sound design, scene clean-up + retouching for a clean final content delivery.
Graphic Design & E-Book Creation
Creating modern, minimal designs for social media, marketing materials, guides, and e-books that align with your brand’s tone and visual identity.
Recipe Development & Food Styling
Custom recipes – photography for food brands, product launches, social campaigns, cookbooks.
AI Motion & Video
Coming soon.
Copywriting
No AI real writing—authentic, human-crafted copywriting for captions, product descriptions, website sections, and brand messaging.
Website & Product Management
Website content upload & update, including pages, articles, images, and product listings. Product pricing maintenance and stock management to ensure timely updates and accuracy.
FEATURED PROJECTS
Project: Airborne Honey
Reel Creation for NZ’s iconic honey brand alongside recipe creation.
Project: Wild Seeds NZ
Creative direction + short form content for social media.
My Original Recipe
UGC content created for @ohhoney_pl Granola promo.
Recipe for Success: Airborne Honey's Engagement Boost
- Faced with a need for fresh social media recipes, I created an UGC content providing an original recipe, Instagram reel, and engaging captions. The brand deployed this authentic content for both organic posts and paid ads, yielding strong results:
- Increased Engagement: Achieved a 25% increase in engagement rates across social channels.
- Boosted Sales: Drove a 29% increase in web conversions when used in ads.
- Strong ROI: Delivered an estimated $6.50 return for every $1 spent.
CLIENTS
TESTIMONIALS
„I have loved working with you on the shoots and when you’re in your zone of genius! You’re extremely talented.”
Rosie, MyAgency
„It was a pleasure working with you as your Assistant. It’s so easy to click with you ❤️”
Christine
„Thank you so much for all your hard work, we appreciate you and love our new website and reels.”
It’s Bean Founders
CONTACT ME
Based in Australia, I bring stories to life through thoughtful visuals — from intentional videography and brand storytelling to design and copywriting. I love collaborating with brands that value authenticity, connection and integrity.